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Ask HN: Product launch strategy?

Is there a tried and tested software product launch strategy? Are there people for hire who work with startups on this?

I've read those hack the press posts, but there's got to be more to it than just the press. Right?

( 5 comments | 6 points | on HN )
Re:Ask HN: Product launch strategy? by Roelven on Sunday September 16, 2012 @03:13PM (#4530019)
Check out ep36 of the Talentopoly podcast: How to get traction for your projects. http://podcast.talentopoly.com/post/29027950189/episode-36-h...
Re:Ask HN: Product launch strategy? by codyguy on Monday September 17, 2012 @12:40PM (#4533385)
thanks.
Re:Ask HN: Product launch strategy? by partymon on Sunday September 16, 2012 @02:04PM (#4529749)
Related: how to 'hack' the press thread. http://news.ycombinator.com/item?id=4495786
Re:Ask HN: Product launch strategy? by codyguy on Sunday September 16, 2012 @02:31PM (#4529875)
yep. read that. thanks. there must be more to it than just the press?
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Re:Ask HN: Product launch strategy? by SuperChihuahua on Monday September 17, 2012 @12:12PM (#4533235)
Dont click on this link - its spam!