I pay for YT premium because I put my money where my mouth is.
I also simply avoid content that has ads, and have ended up blocking a lot of sources from my news apps because of the ads-to-quality ratio not being worth it. I also don't try to get around paywalls. When I get a pop up that asks me to enable cookies to see the content, or subscribe, I just close the page and don't consume the content because I don't like the terms.
I tip because, even though I think the tipping system is entirely bullshit (and never got tips while working in fancy restaurant kitchens because there was no tip sharing), people deserve to make a living and me stiffing people on their tips is just me being shitty and not some grand revolutionary gesture against the system.
What I don't do is create my own terms on which to still consume the content/services I'm getting.
Also worth noting that absolutely none of this represents some endorsement of that companies like Google, Meta, etc do (in particular in the ads-based world).
I don't like ads, I don't like shitty JS. I don't like being "forced" (by norms) to tip.
I just agree to either paying for something (directly or indirectly), or not using the product.
And, maybe most of all, I don't believe that Google being shitty means I can be shitty. My ethics are mine, and they're not relative.
It's the same BS as the "I wasn't going to buy it anyway" response to piracy.
People just want their stuff and then add whatever rationalisation on top.