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Re:YouTube addresses lower view counts which seem to be caus... by slightwinder on Wednesday September 17, 2025 @12:16PM (#45277764)
> many pretend that they are indie content creators when they are just the marketing / growth hacking arm of the sponsor.

Just curious, but can't they be both?

I don't know those channels. The one I regularly see are very diverse in their partners, and usually the content is unrelated to the promotions. But overall those promotions are negotiated based on viewer counts, and at a certain size, they are more valuable than earnings from ads.

Re:YouTube addresses lower view counts which seem to be caus... by awaythrow999 on Wednesday September 17, 2025 @12:19PM (#45277814)
Absolutely can be both. And often they make it clear: like cappello army does. But then there are the more shady ones where it's less transparent