I'd say No on the lot of money, as small scale marketing by a smart person can be enough.

Nginx had the guy translating the manual from russian. Ruby had the person with the weird poetic manuals. Rust had Steve Klabnic and others.

You need someone who is both a technical person and a communicator, being active on fora, doing advent calendars, blog posts, etc... Rust jumped in a hole where D could also fit, and D might be easyer than rust. I think the background interest in D exists, but has nothing to crystallize around.