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Re:We Need a Warby Parker for Mattresses by stcredzero on Friday September 14, 2012 @06:12PM (#4524261)
> When a market is dominated by risk-averse incumbents, it is probably ripe for disruption.

Who originally formulated this idea? Was it you? This sentence is fantastic.

Re:We Need a Warby Parker for Mattresses by IsaacL on Friday September 14, 2012 @07:38PM (#4524531)
As GP said, read Christensen's "Innovator's Dilemma". He's the guy who first came up with the term "disruptive innovation", and it's more than just a TechCrunch buzzword -- there's a whole theory behind how disruption actually works.
Re:We Need a Warby Parker for Mattresses by i2pi on Friday September 14, 2012 @08:01PM (#4524591)
The concept dates back much further than Christensen. See http://en.wikipedia.org/wiki/Creative_destruction
Re:We Need a Warby Parker for Mattresses by nazgulnarsil on Friday September 14, 2012 @11:00PM (#4525103)
Schumpeter should be required reading.
Re:We Need a Warby Parker for Mattresses by MatthewB on Friday September 14, 2012 @06:55PM (#4524392)
Agreed. I was thinking the same thing.