As GP said, read Christensen's "Innovator's Dilemma". He's the guy who first came up with the term "disruptive innovation", and it's more than just a TechCrunch buzzword -- there's a whole theory behind how disruption actually works.
The concept dates back much further than Christensen. See http://en.wikipedia.org/wiki/Creative_destruction
Re:We Need a Warby Parker for Mattresses
by nazgulnarsil on Friday September 14, 2012 @11:00PM
(#4525103)
Schumpeter should be required reading.
Who originally formulated this idea? Was it you? This sentence is fantastic.