I think they were more pulled in by brand cachet than they were by this marketing specifically.

I think they were more pulled in my wanting the best phone out there as early as possible.

How can you make that statement with a straight face without realizing that you're purchasing pure marketing at this point?

Nobody's used it, reviewed it, torn it down, or broken it in yet. You're stating that it's "the best phone out there" purely on the value of the brand.

(That's not to say that it won't be, but I hope to point out that saying "it's the best phone out there" is ridiculous when there is literally no way to know that except for the marketing that has been done around it.)