TikTok won. Now everything is 60 seconds

Re:TikTok won. Now everything is 60 seconds by prophesi on Wednesday September 10, 2025 @12:57PM (#45200547)

If your Youtube video is 8 minutes or longer (and your channel is monetized), you're able to place midroll ads every minute or so to maximize ad revenue. Typically Youtube only serves a very small fraction of these midroll ads to each user; usually every 10 - 15 minutes. So 16min+ has been the sweet spot.

It's this ad incentive that has made long-form videos more popular on Youtube.

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Re:TikTok won. Now everything is 60 seconds by nicce on Wednesday September 10, 2025 @02:08PM (#45201539)

Yeah, I have unsubscribed/stopped viewing many specific creators because of this.

They start cycling content and using innovative ways to make videos artificially longer. Some videos of have "what this video is about" and "Summary" sections which can be even half of the video length in total. Sponsored sections are getting longer. There are longer pauses and less editing. The list goes on.

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Re:TikTok won. Now everything is 60 seconds by eighthourblink on Wednesday September 10, 2025 @01:00PM (#45200586)

every 10 - 15 minutes? Thats cute

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Re:TikTok won. Now everything is 60 seconds by ryandrake on Wednesday September 10, 2025 @01:41PM (#45201141)

Yea, I've seen some YouTube videos that display ~30 seconds worth of ads every 3.5 minutes of a hour long video. It's gotten quite ridiculous.

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