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A comment on iPhone Air. Parent comment

Re:iPhone Air by zoeysmithe on Tuesday September 09, 2025 @05:01PM (#45189043)
There's nowhere to go with phones than thinner if you aren't doing folding. Thinness has practical value but past a certain point, probably not very much.

Marketing will create hype and desire and the feeling of exclusiveness. Those will lead to sales.

Not every big change is an actual innovation. A lot if just engineering sales via these methods, which aren't very different than fashion, jewelry, or luxury cars.

I might get one because I'm always a bit forced to follow the curve and can't afford to look 'backwards' or 'old fashioned' to stakeholders in the workplace, people in my life, etc who's good side I need to stay on who believe in the above dynamic.

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Re:iPhone Air by nhumrich on Tuesday September 09, 2025 @05:22PM (#45189381)
> there is nowhere to go with phones than thinner

Umm, smaller? We don't need thinner, we need smaller.

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Re:iPhone Air by zoeysmithe on Tuesday September 09, 2025 @05:24PM (#45189408)
Didn't Apple cancel its smaller phones because of lack of sales?
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Re:iPhone Air by BitwiseFool on Tuesday September 09, 2025 @06:28PM (#45190222)
I'm told that was the reason, which is a shame because I would continue to buy the "mini" version if they kept making them. Sadly the only dimension Apple seems interested in reducing is the thickness.
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Re:iPhone Air by dingaling on Wednesday September 10, 2025 @06:38AM (#45195766)
In absolute terms they sold plenty of Mini phones, around 12 million per year.

Proportionally though that was only 3% of their sales.

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