He founded Apple, created the Apple I/II, but Apple did a lot since then - and I know everyone disagrees and will vote me down - but e.g. for me the defining moment, the most important event was the Mac OS X 10.0 (a Cube for me, as a NeXT user).

Before that Apple was really really unattractive to me (at that time a C64/Amiga/i486 user) - I never found it inspiring or powerful in any way - and it was a pain when I needed to use it at the university.