It was a valiant effort by AMD when they made their first attempt at an in-house x86 chip design. Prior to this, AMD effectively cloned Intel designs under license.

Sadly, the K5 was pretty underwhelming upon release, and it wasn’t until AMD acquired NexGen and integrated their special sauce into their next version core, the K6, that things started getting interesting. I was quite fond of my old AMD K6 II+ based PC back in the day. It had good value for the money.

Then you see the K7/Athlon core, complete with inspiration from the DEC Alpha thanks to none other than Jim Keller, and AMD was on a serious tear for a good while after that, beating Intel to 1 GHz.