> he doesn't have a pr department like the other guys do (who direct their entire wardrobe, body language, gestures, do speech coaching, etc.), and i suppose we can say that the pr guys are vindicated! zuck, gates, cook, all rehabilitated their public image no-problem.

I'm confused by this. Zuckerberg has persistently had image problems. Sometimes it has improved for a bit but saying it has been rehabilitated seems to be a major overstatement.

Cook, on the other hand, has generally always been positive with the public except for some skepticism early that he could succeed as successor to Jobs.