Re:Give people an iPhone 4S, tell them it's an iPhone 5
by cooldeal on Thursday September 13, 2012 @11:36AM
(#4516692)
Perception, hype and peer influence trumps reality and shapes people attitude most of the time. Remember Vista's Project Mojave? http://www.youtube.com/watch?v=ihorvo2tEuA
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Re:Give people an iPhone 4S, tell them it's an iPhone 5
by volandovengo on Thursday September 13, 2012 @12:23PM
(#4517022)
Great point. These are great case studies on the importance of marketing and a strong brand. With a strong brand, people give you the benefit of the doubt.