Well, however you want to call it—as I noted at the end of that comment, we’re currently living in the result of companies trying to serve users in countries without actually operating there. The result is that countries don’t really mind blocking them.

Having direct business to consumers relations with the people of a country is doing business in that country, even if the multinational corporation claims otherwise

Direct contact without any money is not business.

That's like arguing a Seattle coffee roaster is doing business in Nepal because someone in Nepal called them on the phone.

i have not checked every service affected in Nepal, but i would assume most of them require a user account, which includes agreeing to a contract that establishes a b2c relation. Such a relationship does not necessarily require payment, and is not at all comparable to calling someone.