who says it's "1%"? i'd reckon it's closer to 50% than 1%; that could mean 27%, it could mean 40%. I always have this at the back of my mind when i say something, and someone rejects it by citing a paper (or two). I doubt they even read the paper they're telling me to read as proof i am wrong, to start with. And then the "what are the chances this is repro?" itches a bit.

This also ignores the fact that you can find a paper to support nearly everything if one is willing to link people "correlative" studies.