I think the difficulty isn't so much in the making of the blog, but the hosting it. I think a non-technical person could probably Google their way through getting Hugo to render with one of the default templates, but it's still kind of hard to understand how to deploy stuff to a place to host the

Like, I know how to do that with Github Pages or Cloudflare Pages or S3 or spinning up an Nginx server, but none of that is intuitive, and it can be overwhelming to people who aren't familiar with Git or web hosting.