They are. The meaning of words changes over time, and with context. When talking about advertising on the internet, it's all targeted advertising (except some tiny unimportant fraction). There's no need to type "targeted" every time, it's redundant.

I don’t know why it’s so important to you to conflate the 2 and have privacy invading advertising synonyms with any form of advertising.

I don’t think we have crossed the threshold to make them synonymous, feel free to provide data to back that claim globally not in some hip Silicon Valley I don’t own a tv market. My quick search shows targeted isn’t there