Upvote to counter the downvote. I see no reason for downvoting here. People do like to see Apple as the underdog, even though some part of them realizes that headlines like "Apple Now Biggest-Ever U.S. Company" (WSJ) kind of contradict with the underdogginess.

Actually, they're quite a phenomenon. It's rare to witness an actual fanbase with a company. With this one, the fanbase is extraordinarily big and extremly devoted. This goes far beyond the usual fanboy-ism. People actually love their Apple products [1].

[1] http://www.nytimes.com/2011/10/01/opinion/you-love-your-ipho...