Very much appreciated the essay. The abstract / meaning / story component of many current-day products (value propositions) these days is unbelievable. I’d like to understand it better.

Basically, if you want to create a successful product, you have to offer some kind of relatable and attractive story for people to buy. And it is not the same thing as producing a good product per se. I’m struggling with that. And see great many people around struggling too.