I disagree - I've been considering buying a tablet just for my kids, and Amazon has put a better option on the table for parents. I can't tell you the number of times I've found my kid browsing some Youtube videos or in the Apple store after being upsold something in the game itself.

So for me - and I expect for other parents if they can get the word out - Amazon is making a play for my Apple business.

Still amazes me that Apple didn't see the kids/children's market and provide a better solution than the restrictions - I mean they are ok, but the lack of separate profiles means I'm constantly tweaking them as I work on the iPad, then my son grabs it, etc.