Yes, this is the real issue, and it is a pity so many comments delve into json vs. xml and not on the title stating that "google is killing the open web". A new stage of the web is forming where Big Tech AI isn't just chatbots, but matured to offer fully operational end-to-end services. All AI-operated and served, up to tailor-made domain-specific UI. Then the corporations, winners in their market, don't have a need for open web anymore to slurp data from. All open web data absorbed, now fresh human creativity flows in exclusively via these service, directly feeding the AI systems.