This factor (95% of "your audience" not being interested at the time) is the core of why all marketing is unavoidably scummy.

I don't want to hear about your product _ever_, except on the day I am looking for a product which provides the function your product does. On that day, I don't want to hear about it from you or anyone you have anything to do with; I want a list of products in that space, curated by an independent third party you have never spoken to and cannot influence in any way, with a clear featureset and upfront costs comparison table that does not have any variant on "talk to their sales team" anywhere near it.