This relates to dealing with people too. A few times I've hired people who seemed to have good interpersonal skills, for people-facing roles. But for some reason, as soon as they were sending an email on behalf of the company, ie. to a customer or supplier, suddenly they're communicating like a soulless corporate automaton. Like, you don't have to pretend to be a cog in a massive corporation; no one actually likes receiving that kind of communication! Perhaps at a certain scale, when you're employing thousands of customer service agents, you'll need them to follow a strict script to maintain quality control. (Or maybe not.) But it's certainly not necessary at a company with single or double digit employees.