As every other thread about LLMs here on HN points out: LLMs are stupid and useless as is. While I don't agree with that sentiment, no company has yet found a way to "do it right" to the extent that investments are justified in the long run. Apple has a history of "being late" and then obliterating the competition with products that are way ahead the early adopters (e.g. MP3 players, smart phones, smart watches).