The difference being that the moneyed interests behind these things over promise their abilities, misrepresent their limitations, and refuse to monitor usage in anyway that would reduce engagement.

Combine that with people who are largely tech illiterate and you will hear “if ai says it it must be true”, or “ai knows more than you so it must be correct”.

Then when that same magic technology starts telling you you are special, you believe it because the machine is always right.