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Re:Amazon shows off new 7-inch and 8.9 inch Kindle Fires by jonknee on Thursday September 06, 2012 @05:21PM (#4486318)
> I don't see how this integration is a selling point, the price and the kindle branding seem to be it's biggest selling points. Everyone knows that kindle is synonymous with books at this point.

It's a selling point because it's easy and it's automatic. Similar to iOS. Out of the box you're ready to go and if you buy something one place it shows up in the other place too. If you're a Prime customer there is a ton of video content waiting for you for free. It's a walled garden, but other than Apple it's the most well done walled garden.

I'd prefer top of the line hardware with stock Android (mostly so I can test stuff), but that's not the business they're in. They made that very clear with Bezos stating they don't want to make money with selling their devices, they want to make money when you use them.

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