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Re: Facebook Timeline Remover: Works, but Malicious by drcube on Thursday September 06, 2012 @04:13PM (#4485986)
My guess is getting people to scan left to right rather than top to bottom increases ad views.
Re: Facebook Timeline Remover: Works, but Malicious by rhizome on Thursday September 06, 2012 @05:11PM (#4486272)
By that token I would think that it's more like "a disjointed reading experience will allow for more cognitive 'slots' in which to place advertising."