I'm in Toronto, they're opening up a dealership in a mall ("Yorkdale" for the locals) and they have one service centre in each major city they operate in (Vancouver, Montreal, Toronto). The sales person told me they plan on opening more.
You pay $600 once a year for maintenance & service. Additionally, your car is constantly phoning home to alert Tesla HQ if something looks awry.
Around here the stealerships all claim to service anything you can push pull or drag in regardless of brand. GM service dept loves to service your Ford or Toyota, etc. There's no lifetime employment / company man effect, the greasemonkey at Ford probably worked at the GM or Toyota dealership last year anyway.
Finally, its an electric car, what are they going to do, change the oil and spark plugs?
Allowing the manufacturer to sell their own cars works really well here.