As the saying goes, the market can stay irrational longer than you can stay solvent. There are any number of ways a firm can do things that, in isolation, are bad for business, and still do very well overall if they’re protected by other factors (such as, case in point, the money printing machine that is Google ads). I think what the GP is saying is that sitting back and leaving things to the market to work out is essentially resigning the issue not to be resolved in our lifetimes.