Re:What's a $4000 Suit Worth?
by nl on Tuesday September 04, 2012 @10:03PM
(#4477545)
The whole point of paying twice as much is that you spend a fraction of the time defining product specs, and don't have to wait.
Raising the price stops you competing in the whole "I need a new suit" market. Now you are in the custom luxury good market, and there the time to buy isn't an inconvenience, it is a feature.
The whole pay-to-pick-my-Ferrari-up-in-Maranello takes a lot longer than the normal Ferrari ordering process (and is hugely inconvenient) and yet still is used by a reasonable number of orders.
You don't buy a Ferrari for transport, nor do you buy a luxury suit to cover your nakedness.
If people can sell $500,000 watches[1], then a $20,000 suit seems reasonable, especially when it comes with custom consultations etc..
Raising the price stops you competing in the whole "I need a new suit" market. Now you are in the custom luxury good market, and there the time to buy isn't an inconvenience, it is a feature.
The whole pay-to-pick-my-Ferrari-up-in-Maranello takes a lot longer than the normal Ferrari ordering process (and is hugely inconvenient) and yet still is used by a reasonable number of orders.
You don't buy a Ferrari for transport, nor do you buy a luxury suit to cover your nakedness.
If people can sell $500,000 watches[1], then a $20,000 suit seems reasonable, especially when it comes with custom consultations etc..
[1] http://www.luxist.com/2010/04/10/richard-mille-rm027-rafael-...