It seems like the obvious solution. There must be a reason why that has not happened. People will pay hundreds of thousands of dollars for a Ferrari mainly because they are so (artificially) scarce. And still they will have to wait a long time (two years) to get it. Incredibly enough the best advice to get your ferrari a little faster than other people is to suck up to the dealer. Could it be that a big part of his problem is branding and awareness?