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Re:Google Search is only 18% Search by lawdawg on Tuesday September 04, 2012 @06:21PM (#4476844)
Until people show me that paid results aren't relevant (hint: they usually are), then most of the real estate is fulfilling his purpose.

Also, if Google decided to some how change to using 2 columns of organic search so they could squeeze 16 results into a single page, you'd hear just as much, if not more, complaining.

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