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Re:The Rise of the Content Marketing Moron by nwienert on Monday September 03, 2012 @12:44PM (#4470963)
Despite all his whining about people hustling to spread their content, in the end he is doing the exact same thing. These people have existed forever, there's nothing new here. Just the pot calling the kettle black.
Re:The Rise of the Content Marketing Moron by dmix on Monday September 03, 2012 @12:56PM (#4471000)
The difference is that most other grey-hat SEO is now ineffective and the only "scalable" SEO left to do is low-quality content marketing.

There was a podcast interviewing an SEO company on HN recently that was getting upvotes: http://news.ycombinator.com/item?id=4412907

His whole recommendation was hiring cheaper content creators on fiverr or elance for articles/videos to build links.