No one sees the same political ads. Everyone sees a customized version of whatever lie they want to tell you. Get that shit out of the shadows and out in the public where everyone can see who says what. They shouldn’t be whispering what they want in everyone’s ears.

This is the problem. When political messages are out in the open where everyone can see and challenge them it’s healthy.

When it’s whispers tailored to individuals playing on their hopes and fears…

Paid political are a problem no matter what, because one shouldn't need half a billion dollar in ad budget before starting a campaign otherwise you end up in an oligarchy real quick.

> It's better if people see all messages with proper attribution

We’re talking about targeted ads on social media.

>Paid or unpaid. That's the normal nature of democracy;

It isn't in Europe. Most European countries have limits on how much can be spend on political campaigning and when campaigning takes place, and the difference between the smallest and largest parties is within the same order of magnitude, this is so because if one can simply buy an election this has nothing to do with democracy, an equal competition of ideas unrelated to one's financial resources.

Democracy isn't a contact sport, it's not even a sport, it's intentional deliberation between ordinary people at an appropriate place and time. Turning politics into 24/7 live TV bread and circus entertainment is exactly what's destroying it.