Re:AI overviews cause massive drop in search clicks
by somenameforme on Thursday July 24, 2025 @11:40AM
(#44672059)
> "This is btw. usually all before I even established if the content is what I was looking for, or is at any way useful to me (often it is not)."
This is the huge one for me. If you search for something in natural language, the results you get on any search engine completely suck - yet ironically the AI overview is generally spot on. Search engines have been stuck in ~2003 for decades. Now the next 'breakthrough' is to use their LLMs to actually link to relevant content instead of using pagerank+ or whatever dysfunctional SEO'd algorithm they're still using.
This is the huge one for me. If you search for something in natural language, the results you get on any search engine completely suck - yet ironically the AI overview is generally spot on. Search engines have been stuck in ~2003 for decades. Now the next 'breakthrough' is to use their LLMs to actually link to relevant content instead of using pagerank+ or whatever dysfunctional SEO'd algorithm they're still using.