My experience is exclusively negative, also. It's a kind of "roboplay" ceremony. The actual automation or system has broken, so I'm reaching out for help, but they won't take my call or text unless I first spend five minutes pretending to "talk" to a "robot". It's verbose and leans into the performance. "Hi, I'm Max, your helpful Orange assistant, blah blah blah." Shut up and put me on hold, please.