Re:Adblockers stop publishers serving ads to (or even seeing...
by jniles on Sunday July 20, 2025 @05:45PM
(#44629614)
In an employment context, do we consider the user to be the employer or the person using the computer? I would think it would be the device owner, which generally would be the employer.
If so, then I would think the previous statement about adblocking being opt-in would still hold. It is just that advertisers are trying to indivually track and monetize employees on company devices and time. On my work machines I am generally not allowed to run software that my employer does not approve, why should ads be treated differently?
From the article:
> The study discovered that the majority of users did not choose to block ads, with ad-blocking technology often activated by a third-party like their employer at a network level, their educational institution, security software they installed, or public Wi-Fi networks.
So, it's mostly not done by user opt-in. I'm further puzzled to find that you self-identified as a user with an adblocker not by your own choosing:
> My employer requires that we use adblockers.