I became vegetarian early in life mostly because of the industrialisation of meat production, and the treatment of animals within that system, and the perception that it's just an incredibly unhealthy production line (e.g. steroid use in livestock, etc)

I recall enjoying meat flavours, so I'd be tempted to try this fake meat for occasional, one-off enjoyment.

And I say one-off as my experience says there are enough flavours and alternatives out there such that a replacement like this isn't really needed at all. That might be the real market issue for Beyond Meat (in my life, anyway).