A plethora of LLMs are available on Apple platforms. If someone wants a chatbot, they can get a chatbot on Apple products. It’s not hard.

Are all Android users using Gemini exclusively? Are all Windows users only using Copilot? Where is the native Linux desktop LLM?

I really don’t understand this criticism. Would it be nice if Siri could do more, sure. Do I have tolerance for Siri to start hallucinating on simple problems it used to use real math for, no. Do I have other options to use in the meantime to get the best of both worlds, absolutely. Where is the hardship?

Replace "LLMs" with "competitors" and maybe you'll see the point..

The LLMs aren't necessarily competitors. Apple doesn't need to have the best all around LLM. They need to create an AI with excellent integration into their OS and the data the user's store on those systems. Beyond that, they need to have a good system for plugging into whatever other generic LLM a person might want/need. Having something decent out of the box is nice, for basic questions, but being able to easily switch to whatever specialist company is in the lead, or best suited for a user's need, is a lot better than being stuck with one first-party option. Based on how ChatGPT looks in the Apple Settings, I wouldn't be surprised if this is the plan.

Much like with the internet, Apple didn't need to re-invent every website to own it all. From Apple platforms a user can access Amazon, Google, or whatever else. Apple didn't create the internet, they sold a gateway to it. AI could be done largely the same way. This way it doesn't matter who wins, Apple can support it. At the end of the day, an LLM doesn't exist on its own, it needs to be accessed through hardware/software people enjoy using, and not be yet another device to charge and carry. Apple has a very popular phone and the most popular wearable. This positions them very well. They are often late to the party, but tend to be best dressed. The first iPhone didn't even have video, and people clowned them for it, and now iPhone video is largely considered one of the best in the smartphone world.

Siri is the default and only voice assistant that has access to all the data on your phone. It doesn't matter if I have ChatGPT, Claude, Gemini, or another SOTA model on my iPhone—I can't easily activate them in the car or another handsfree situation or use them with any other app or data on my iPhone.