Yeah, no one wants to be the first to stop improving models. As long as investor money keeps flowing in there's no reason to - just keep burning it and try to outlast your competitors, figure out the business model later. We'll only start to see heavy monetization once the money dries up, if it ever does.
I think there's an element of FOMO - should someone actually get to AGI, or at least something good enough to actually impact the labor market and replace a lot of jobs, the investors of that company/product stand to make obscene amounts of money. So everyone pumps in, in hope of that far off future promise.
But like you said, how long can this keep going before it starts looking like that future promise will not be fulfilled in this lifetime and investors start wanting a return.
I imagine they would’ve flicked that switch if they thought it would generate a profit, but as it is it seems like all AI companies are still happy to burn investor money trying to improve their models while I guess waiting for everyone else to stop first.
I also imagine it’s hard to go to investors with “while all of our competitors are improving their models and either closing the gap or surpassing us, we’re just going to stabilize and see if people will pay for our current product.”