Just a guess: He also claims that his "top sells" are "simple reference apps" and that the users "throw them away" after they "impulse" buy them. He also claims they use clever "brand" names. So I can imagine he calls the app for example "Excel" and in the app content is "Ten tips how you can edit the Excel file."

If something like this is what he makes (app spams) I think it's good he got blocked.