Perhaps publications like Mondo 2000 and WIRED (and Boing Boing) killed Cyberpunk the way The Many Loves of Dobie Gillis stuck a knife in the beatniks of the 1960's. Not that they made fun of Cyberpunk, but rather they so overly-embraced it that they kind of unintentionally made a mockery of it (so perhaps not so much like Dobie Gillis?). That was the way I saw it in the 90's anyway.