They also mention that they explicitly wanted this - a state-of-the-art reimplementation of the old C64 - to be their first released product, which makes some sense. It's also the product where their Commodore trademark - the real value behind this new effort - is most relevant, shifting away from the old pattern where random products would be "Commodore" branded, with no real link to the company's history or to any plausible "retro futurism" vision.