Metaverse (virtual worlds) did catch on - virtual offices and storefronts didn't really catch on, but people enjoy virtual worlds for: competitive and cooperative gaming; virtual fashion and environment construction; chat and social interaction; storytelling; performance; etc. Mostly non-commerce recreation activities. Look at the success of fortnite, minecraft, world of warcraft, etc. These share the dimension of shared recreational experiences and activities that give people a reason to spend time in the virtual world.