Re:How Copyrights Ruined the Olympics and What You Can Learn...
by Silhouette on Tuesday August 28, 2012 @01:34PM
(#4444875)
Since each of the advertisers is paying such an enormous amount of money, without which the Olympics would not exist, the sponsors effectively own the Olympics.
People keep saying this, but I'm not sure the numbers back it up.
The really top-tier sponsors were reportedly paying on the order of £100M for their access, and there were only a handful of them.
The cost of the London 2012 Olympics is reportedly around £10B, depending on exactly what you count.
You need a lot of sponsors to make a significant dent at that rate.
People keep saying this, but I'm not sure the numbers back it up.
The really top-tier sponsors were reportedly paying on the order of £100M for their access, and there were only a handful of them.
The cost of the London 2012 Olympics is reportedly around £10B, depending on exactly what you count.
You need a lot of sponsors to make a significant dent at that rate.