My example was not that they try to get kids to spend more time on roblox, of course they do, my example was that they want kids to forgo school to spend more time on roblox. Rather than compete with netflix for engagement, compete with teachers and education.

I can assure you, with all my money bet on it, that no one in a roblox exec meeting ever said "We need to focus on lobbying schools to shorten the school day in key markets." No one at roblox is fantasizing about roblox replacing -all- (I mean this literally, not just entertainment time) facets of a child's life with roblox.

Whereas apple explicitly had their goal "Get kids using iphones, don't port imessage to android, families will be forced to buy iphones and stay on iphones to maintain familial communication."

That is evil.