Re:YouTube's new anti-adblock measures
by wkat4242 on Sunday June 22, 2025 @04:27AM
(#44345072)
> I hate the ad-centered nature of modern web anyway, but I don't understand why ads are not based on the content of a webpage/video.
This is because tracking data is google's moat.
They don't want people to offer content-based ads. Why? Because they will find out that they work pretty well while preserving privacy. And will start using them. But then Google has a problem, because to offer those you don't need a global pervasive tracking network to do it. Anyone with a few million can set up an ad network and compete with Google.
So, they try to double down on their tracking driven approach because it's something only they and a few other big ones can do. Content-driven ads they discourage with propaganda that they don't work, just not offering or making them difficult to use.
This is because tracking data is google's moat.
They don't want people to offer content-based ads. Why? Because they will find out that they work pretty well while preserving privacy. And will start using them. But then Google has a problem, because to offer those you don't need a global pervasive tracking network to do it. Anyone with a few million can set up an ad network and compete with Google.
So, they try to double down on their tracking driven approach because it's something only they and a few other big ones can do. Content-driven ads they discourage with propaganda that they don't work, just not offering or making them difficult to use.