Not for me. I don't have a TV and I have used adblockers for decades. I live somewhere that I don't really notice offensively intrusive ads. And I wear blouse cancelling headphones whenever people annoy me. At this point I'm completely sensitised to over-friendly, over-confident "HEY FRIEND, DO YOU HAVE THIS PROBLEM? I HAD TOO, AND THIS WONDERFUL PRODUCT SOLVED IT". If I click on a link for Rick Astley "Never gonna give you up", damnit I don't want to listen to an ad first. I have a hair trigger insta CTRL+w on ads. Even the ones that the YouTuber directly refers to in that segment of their video. "Fuck your sponsor"