I'm talking about licensing support, not tech support; and more specifically licensing support of a service rather than a product.
Microsoft don't charge you to talk to a person when you have issues activating windows (and I've never had one of their products break when I changed region). I've never had to deal with any of their services breaking for me (only products) so I'm not sure whether they try to sell you a support subscription when you use eg http://support.xbox.com/en-GB/contact-us?isChatCallAvailable... , but I'd expect it to be free if it fell into the category of "stuff I purchased that you failed to deliver to me".
Go to support.microsoft.com. File a request for any consumer tech support problem. Boom, before you've even spoken to anyone, you've gotta fork over $59. It actually charges your credit card online before you get to speak to someone.
Apple at least always answers your calls and provides advice before attempting an upsell to AppleCare. With Microsoft, you're going to be shelling out a minimum of $59 just to get them to open a chat window. That's assuming you're using a consumer Windows product. Use an enterprise variant or server OS? That'll be a minimum of $295 to talk to a human.