> If someone doesn't like Netflix, they cancel and move on, they don't usually claim they deserve it free.
Not really. I cancelled netflix and I went back to torrents. And I'm sure there were many like me.
I don't think I deserve it free, but by doubling the price for the adfree option they just got to the point where I didn't care anymore.
Maybe because it was not monetized originally, and so those who were around back then argue it must remain that way?