> In such case I don't care what store it's, just it's proximity.
So you'd go to a hardware store for food? Surely you need to know what they sell.
Are you being obtuse on purpose?
Or is it natural?
It's on purpose to make the point that advertising serves a purpose.
If advertising has hammered in to me that Tesco sells food and Screwfix sells power tools then my brain has a ready made map of what those chains sell. I don't have to visit and find out for myself.
Ads are just mental warfare against you. Its someone trying to manipulate you for profit.
If I drive somewhere I know where I want to go. If I need supplies I can pull over and check on the map where the nearest store is.
In such case I don't care what store it's, just it's proximity.